- Website design & development
- User experience design
- Branding look and feel
- Plugin integration and styling
- Adobe Dreamweaver
- Adobe Photoshop
- Adobe Illustrator
1. Brief: To create a market leading lighting website with strong branding, easy usability and a range of tools to help customers select the correct lighting for their application.
2. Research: Use website tracking, Facebook page demographic reports and customer feedback from distributors and end users to clearly identify target market requirements.
3. Build: Wireframes for page layouts and content navigation. User interface and user experience design. Convert user interface graphics to working WordPress CMS website.
4. Tools: Videos of product features and performance comparisons. Interactive image comparisons. Useful facts related to lighting. Searchable distributor map for customer to locate nearest store.